Apple slashes iPhone battery replacement cost by $50 amid criticism

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The company publicly apologised on Thursday and released a statement aiming to clarify what it called a "misunderstanding" about "some changes we're making".

According to the Korean Herald, the broadcasting and telecom regulator of the country wants to know why Apple led customers into such a situation.

In its letter, Apple said it recognizes it needs to "regain the trust of anyone who may have doubted [its] intentions, and will be reducing the price of an out-of-warranty iPhone battery replacement from $79 to $29".

Since it emerged that Apple slowed old iPhones to prevent them from malfunctioning due to poor battery performance, the company has faced a slew of lawsuits in the United States and Israel. "We apologize", said the message. The stock is up 47.7% so far this year, as the Dow Jones Industrial Average, which counts Apple as a component, has increased 25.7%.

A conspiracy theory that has been around for quite awhile recently turned out to be true - sort of - as Apple officially confirmed that it does indeed slow down older iPhones as the batteries age and degrade. At this point, we haven't seen evidence suggesting that any of them do and it could turn out that this is just an Apple thing. "Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that".

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Apple's headache over slowing old iPhones continues, with threats of a costly lawsuit in France amid accusations of planned obsolescence.

Apple also sought to put to rest longtime speculation that the company deliberately slowed down older iPhones as a tactic to get iPhone loyalists to buy newer iPhones and drive sales. However, it did so without actually saying anything about the feature to iPhone users.

Of course, when a chemically aged battery is replaced with a new one, iPhone performance returns to normal when operated in standard conditions.

Apple said in the statement it initially thought the problems were caused by temporary lags and bugs after updating operating systems, but later attributed them to battery performance.

"We now believe that another contributor to these user experiences is the continued chemical aging of the batteries in older iPhone 6 and iPhone 6s devices", said the company.

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