The Weeknd Parts Ways With H&M Amid Racial Controversy

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The ad features a black boy wearing a hoodie that reads "Coolest Monkey in the Jungle", leading many online to quickly slam H&M for being so racially insensitive.

This was after global uproar online after New York Times columnist Charles M. Blow drew attention to the photo on Sunday, asking whether the retail clothing giant had "lost their minds".

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The company has since apologised and issued a statement. The company replaced the image with one of the sweatshirt alone, and initially kept the product for sale on its website.

For its part, H&M released a statement apologizing and agreeing with those who were "upset about the image". We are deeply sorry that the picture was taken, and we also regret the actual print. "Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally". This is without any doubt.

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"It was never our intention for this image to be perceived in this way and we will be reviewing our internal routines to ensure that such a misjudgment does not happen again".

"Woke up this morning shocked and embarrassed by this photo", The Weeknd said Monday on Twitter, with a screenshot of the product listing.

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The Weeknd first partnered with H&M past year for multiple collections of custom clothing items, including jackets, parkas and sweatshirts.