Facebook is working on a new section for local news

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"We think that we're now slightly overvaluing how much time people spend on our platform and undervaluing how many meaningful interactions they have with other people", said Mosseri, who oversees News Feed.

Facebook is also looking to double down on a strategy of promoting content shared by friends and family over posts published by news outlets, other people familiar with the situation said. More public content has meant Facebook has "shifted away from the most important thing Facebook can do - help us connect with each other", Zuckberg said.

"By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down", added Mr Zuckerberg. However, Facebook does conveniently and constantly offers me the opportunity to pay them to show a post to more of you.

By prioritizing content that sparks conversations, Facebook could risk promoting more polarizing and opinionated posts that generate lots of comments, only adding to the filter bubble. Zuckerberg said that was in fact Facebook's expectation, but that if people end up feeling better about using the social network, the business will ultimately benefit.

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The Facebook CEO announced the changes on the social network on Thursday evening, and it sounded like a warning for publishers and media partners that rely on the platform to reach audiences.

For its new local hub, Facebook is starting with a small batch of test markets.

The change may also work against Facebook's immediate business interests. On the other hand, passively scrolling through social media does not. A big part of that effort would be "making sure that time spent on Facebook is time well spent", he said.

The first changes will be observed on its News Feed, which will show more posts from friends, family and groups. A long comment on a family member's photo, for instance, might be highlighted in the News Feed above a video with fewer comments or fewer interactions between people.

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Instead, Facebook has been encouraging producers to create Show pages via its new Watch video platform. She wrote: It may be that millions of people see certain news posts.

"We continue to think video is a great format to share what's going on in your life with friends", Hegeman said.

Advertising on the social network would be unaffected by the changes, John Hegeman, a Facebook vice president, said in an interview.

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