Google to rebrand Android Wear as 'Wear OS'

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But we are fairly certain that iPhone users who might want something different from the Apple smartwatch can possibly cringe at the thought of anything named with Android. Unlike its previous grey display background, the Android wear 2.8 now features a darker background display.

But, the big question here is, can just a name swap change this scenario?

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The branding can apparently be seen in the Developer Preview beta version 12.5, though there's so far no explanation for it.

Rebranding Android Wear would no doubt help put the focus back on Google's smartwatch platform. Although Google still has to confirm this, the reference to the new name and a new logo that comes with a color combination similar to the one used in Google Assistant logo has been spotted in the latest 12.5 beta of Google Play Services.

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Google has hinted it might be rebranding Android Wear - the operating system (OS) that it designed for smartwatches and other wearables - to simply "Wear OS". Although smartwatches saw a period of growth past year, it doesn't look like many device makers are that eager to create new Android Wear smartwatches. Foremost amongst these is the limited success of the Android Wear platform.

It also looks from the new logo like there will be a keen steer toward Google Assistant as the centerpiece feature.

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Android Wear is now mainly used in smartwatches made by Asus (ZenWatch 2 and 3), Fossil (Q Founder, Marshal, Wander), Huawei (Watch), Lenovo (Moto 360 Gen 2, Sport), LG (Watch Urbane, G Watch R) and Tag Heuer (Connected). Since, Android Wear devices are actually compatible with both iOS and Android, Google may be intending to make this clearer to smartwatch buyers.