Mark Zuckerberg takes out full-page newspaper ads to say 'sorry'

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The fact that Facebook Inc. execs were fully aware of the news due to hit United Kingdom and U.S readers on Sunday brings into question Zuckerberg and the team's moral compass. "If we can't, we don't deserve it".

Global media outlets reported that Cambridge Analytica (CA), a data firm associated with Donald Trump's election campaign, had managed to extract data for about 50 million Facebook users, allowing it to create targeted and psychologically verified advertising content. "It won't be easy but if companies work with governments, activists, academics and web users we can make sure platforms serve humanity". The House Committee on Energy and Commerce officially invited the CEO to testify on Facebook's user data this week, writing in a letter, "As the Chief Executive Officer of Facebook and the employee who has been the leader of Facebook through all the key strategic decisions since its launch, you are the right person to testify before Congress about those decisions and the Facebook business model". "We expect there are others", Zuckerberg said. "And when we find them, we will ban them and tell everyone affected", the ads stated.

Facebook has faced intense scrutiny since it revealed earlier this month that the British research firm Cambridge Analytica improperly took data from 50 million Facebook users without those users' consent.

The ads were also run in three national newspapers in the USA as a poll by Reuters and Ipsos Mori revealed that fewer than half of Americans trusted Facebook to obey privacy laws.

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"We have a basic responsibility to protect people's data", Zuckerberg said in an interview with CNN, breaking a public silence since the scandal erupted at the weekend.

The scandal centers around British data company Cambridge Analytica, which has ties to Donald Trump's 2016 presidential campaign. It's also investigating every app that had access to large amounts of data.

Facebook also plans to remind you which apps have your permission to mine your information; this way you can rescind your permission and prevent certain apps from obtaining your information.

"This was a breach of trust, and I'm sorry we didn't do more at the time", Zuckerberg said, reiterating an apology first made last week in USA television interviews.

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"Thank you for believing in this community".

"I promise to do better for you", Zuckerberg wrote.

"I would say to him: You can fix it".

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