Barry Lewis: Facebook and the illusion of privacy

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While Zuckerberg's testimony and the privacy issues with Facebook were big news in Washington, some local users of Facebook seemed unconcerned.

Zuckerberg squirmed when pressed about a 2011 agreement with the Federal Trade Commission that was created to force Facebook to tighten its privacy controls. Several high-profile individuals, including Cher and Apple co-founder Steve Wozniak, publicly announced that they have deactivated their accounts.

Though consumers have been willing to subscribe to some online services, social media experts say when it comes to firms like Facebook - which has been free since its launch and whose ads can easily be scrolled past - a pay model is unlikely to catch on.

On top of regulators in the US, Singapore, China and other geographies launching investigations into the social media giant's privacy and data policies, the #DeleteFacebook movement has also been gaining steam globally.

Given its huge user base, Facebook is an attractive place to market.

While Facebook users can turn off some data collection used for advertising, it can't stop tracking entirely.

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While most believe that only time will tell if the platform will become a less-effective tool, concerns do exist. It's time for Facebook to really change. "Trust is very hard to get back once it's broken".

Zuckerberg said on Wednesday under questioning by U.S. Representative Ben Luján that, for security reasons, Facebook also collects "data of people who have not signed up for Facebook".

MIT Technology Review reports Cambridge Analytica, whose parent company entered into a contract with Kogan's company, later "combined the Facebook data with other data sets to build robust, integrated profiles of 30 million United States voters".

A little-noticed segment of Facebook CEO Mark Zuckerberg's testimonies before USA lawmakers last week was that pertaining to the company's marketing tactic to enrol children.

Rodgers said although it's no secret that social media sites sell consumers' personal information to advertisers, Facebook and its subsidiary Instagram have taken it to the next level. "They don't want ads that don't relate to them", she said.

Facebook declined to comment on concerns about the workarounds. "Girls who are on social media are more likely to feel dissatisfied about their bodies", Josh Golin, executive director of the advocacy group, said on "Democracy Now!"

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Is that something Facebook can offer? Vice president of business development Marilyn Macallair said the company had not noticed any marked differences in engagement on posts.

"The internet is growing in importance around the world in people's lives, and I think that it is inevitable that there will need to be some regulation", he said. But something has emerged that has given me pause. She said she encourages Facebook users to start demanding more regulations.

"Congresswoman, I don't remember if we had a financial penalty", Zuckerberg said under questioning by Colorado Rep. Diana DeGette. "This would apply to other services beyond Facebook because, as mentioned, it is standard to how the internet works". "Facebook makes a lot of advertising money off this", Wozniak said. Pinterest, Twitter and a Yelp listing are also viable choices with opportunity for agents. Facebook said on Friday that it does not do so.

The petition said that Google takes the view that YouTube is not meant for children under 13, and refuses to own responsibility for younger children watching it.

Cruise Planners CEO Michelle Fee agreed that diversification is important with marketing efforts.

"You have to be everywhere, almost", Fee said.

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The only guarantee that no one will see what you post is not to post.