Despite Cambridge Analytica's closure, United Kingdom to continue investigation

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It blamed a "siege of media coverage" for driving away customers, meaning the company's continued operation was no longer viable, leaving it "with no realistic alternative to placing the company into administration".

"Nearly a quarter of the Commonwealth's residents - 22 percent - had their personal data compromised by Facebook's privacy breach", Shapiro said in a news release. In turn, the new tool - which is being called Clear History - will also allow users to delete said information.

The controversy has triggered a groundswell of criticism, investigations into both Cambridge Analytica and Facebook around the world, multiple hearings in the U.S. Congress and the potential for fines and other penalties. Nix was suspended by Cambridge Analytica's board after Britain's Channel 4 published an undercover camera investigation in which he was caught discussing dirty election tricks like using sex workers to seduce and then blackmail candidates. Additionally, parallel bankruptcy proceedings will soon be commenced on behalf of Cambridge Analytica and certain of the Company's USA affiliates in the United States Bankruptcy Court for the Southern District of NY. Media reports suggest that the firm could re-emerge under a new name. The firm was accused of improperly obtaining personal information on behalf of political clients.

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Overall, Facebook estimates a total of 70 million Americans' user data has been shared.

Emerdata has no website, but its listing on Companies House says it is engaged in "data processing, hosting and related activities".

Cambridge Analytica bosses could still face sanctions if found to have breached data laws despite the collapse of the controversial firm, the information watchdog has said.

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Mr Collins added: "I discussed this this morning with Elizabeth Denham, the information commissioner". It denies wrongdoing and yesterday it announced that the company and its parent, SCL Group, would be wound down due to loss of business as a result of the scandal.

"The investigations into their work are vital", Collins said.

Company whistleblower Christopher Wylie told British lawmakers the data was likely used to manipulate elections, including the UK's Brexit referendum and the 2016 Presidential election in the United States. However, CA did not destroy the data, despite having claimed to do so, the Independent reported. Initial funding for Cambridge Analytica came from Republican financier Robert Mercer, who invested at least $10 million in the company as it sought to help exclusively GOP candidates across a range of US congressional and state legislative elections beginning in 2014.

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The company was able to amass the database quickly with the help of an app that appeared to be a personality test. As of 2017, the average number of "friends" for every profile was 338 people (median at 200); given the number of people who directly accessed the app is anywhere from 185,000 to 300,000 we have an enormous amount of potentially affected people.