Fitbit female health tracking goes live as healthcare apps start rolling out

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Fitbit is kicking off its week by announcing that a long-requested feature will soon be coming to its products: female health tracking.

Beyond helping women track their menstrual cycle and ovulation via the app, it wants to educate women on what they should expect during those monthly cycles.

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All of your data in one place: View holistic data to reveal connections between your cycle and other stats in the Fitbit app, such as activity, sleep, and weight trends.

The wearables company will be one of the first to support female health tracking natively when it lands first on iOS and Windows this week, and on Android later this month.

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Next up are quick replies, a feature that's exclusive to Android.

You can also customize your own replies to text messages and messaging apps like WhatsApp or Facebook Messenger, although there is a 60-character limit. With smartwatch integration, you can also swipe up on your watch to the Fitbit Today dashboard to check when your period is going to start or end along with your next fertile window. Fitbit will predict your upcoming cycles using its "proprietary cycle algorithm that gets smarter and more accurate as they log their period". "With these apps and clock faces, we continue to deliver on our promise to bring important health information to the wrist", said James Park, co-founder and CEO of Fitbit. The on-device experience can be used to track where users are in their cycle and see when their period is expected. By tapping into all of the other data you log with Fitbit (such as steps, calories burned, heart-rate, etc.), women will be able to see any links between biometrics and their menstruation.

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With this program, Fitbit has partnered with health care companies to deliver a variety of new apps to help users manage medical conditions - such as cancer or diabetes - and to improve wellness. Quick replies on Android is now rolling out to Ionic and Versa users. Users will have access to apps like Walgreens which allows you to access the closest Walgreens pharmacy when you need to pick up a prescription, or Sickweather which is an app that scans social networks for illness around your area.

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