USA company to show Premier League matches

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Package F, acquired by Amazon Prime Video, includes the right, for the first time in the United Kingdom, to make available a full round of live Premier League matches.

"We are always looking to add more value to Prime, and we're delighted to now offer, for the first time, live Premier League matches to Prime members at no extra cost to their membership".

The deal means Amazon with exclusively stream 10 matches over one Bank Holiday of Premier League games during the festive period as well as a further ten during a midweek slot which will be early in December. The first midweek round in December will be streamed on Prime Video, followed by streaming of the Boxing Day round later that month.

BT Sport has purchased the other remaining rights package. Viewers will be able to watch weekly highlights of all Premier League matches throughout the season, the press release said.

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BT will now broadcast 52 games per season, at a total cost of £975m over three years, while Sky will show 128. The service costs £7.99 a month, or an annual subscription of £79 a year. Sky Sports remains dominant in the market, but the balance is shifting.

"Undoubtedly, Amazon is pulling together a strong and growing set of live TV rights to complement its vast content relationship", he said.

Pescatore added that the award was "great news for BT, with its TV platform the only place where users can watch all the Premier League matches from 2019, thanks to its content relationships with Amazon and Sky - for Now TV".

Premier League Executive Chairman Richard Scudamore said: "We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League".

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That could open the door for Facebook or Amazon to strike a deal that would change the way football is watched in the United Kingdom, with the spiralling cost of signing up for television packages seeing a boom in fans watching matches on illegal internet streaming services every weekend.

Amazon and Twitter, along with Facebook (FB) and the YouTube unit of Alphabet (GOOGL), have been aggressive in trying to strike deals with sport leagues.

The Premier League is easing into doling out fixtures to streaming video.

Under the new formula, the maximum a club can receive is 1.8 times the amount received by the lowest-earning club, the Premier League said in a statement.

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In a separate announcement the Premier League also agreed that there would be a change in the distribution of money gained from the foreign broadcast deal.