Amazon unveils $120 Fire TV Cube with Alexa

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Amazon also says that many of your favorite apps now support enhanced in-app voice controls on Fire TV, to help you navigate through content by voice, with dozens more coming by year end. Voice search is also supported, not to mention all the typical Alexa tricks, like weather forecasts, news and smart home device controls.

Amazon sees Alexa as a major part of its future. Add in hands-free 4K streaming media via Netflix, Hulu, Amazon's own service, and all those other apps and Bezos and Co. seem to have a victor. Actually, Amazon says the Cube is so capable and helpful, you will hardly have to touch the remote at all (although you get one in the box).

But the Fire TV Cube is finally out, priced at an aggressive $119.99 on pre-order in the USA today, and even made available for a discounted $89.99 for Prime members today and tomorrow only.

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Echo Show has eight microphones and beam-forming technology so it can hear you from across the room-even while music is playing. The Cube can't recognize individual voices yet, but this is likely something in the works.

These findings which are no doubt great news for Amazon, suggest that the trend for online shopping using voice-controlled assistants, is a clear growth one. Never leave the house looking like a slob again.

"We tried to be thoughtful about when she speaks back to you instead of just doing what you've asked her to do". But the Cube's third feature sets it apart from the competition.

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Got an Amazon device already? Furthermore, the device is created to pickup the users voice over the one that is coming from the TV speakers with the linear mics instead of 360-degree ones. Thankfully, with this launch of Alexa is France, that will no longer be a problem. We haven't seen it this low in a while.

Similar to Amazon's existing Fire streaming sticks, the Cube supports popular video apps, such as Netflix and Hulu. For Prime members, Amazon will discount the Cube by $30 if you pre-order on June 7th or 8th. The company has literally combined the Fire TV with the Amazon Echo and the result is a $120 Cube shaped device that bakes in Echo speaker and Fire TV (and a universal remote). Plus, for a limited time, customers can pre-order Fire TV Cube and Amazon Cloud Cam together for $199.98 a $40 savings.

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