Meow! Restaurants launch Twitter war with IHOP (now IHOB)

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Since the International House of Pancakes is now the International House of Burgers, Burger King has chose to change it's name as well. The restaurant chain announced a name change in June, to International House of Burgers. "B-hold!" the restaurant tweeted on Monday morning.

The move sent pancake breakfast lovers into a furore and sparked snarky broadsides from rivals already deeply rooted in the hamburger business. "Now, we're flippin' our name to IHOb".

"Burgers are a quintessential, American menu item so it makes flawless sense that IHOP. would go over the top to create a delicious line-up of quality burgers", said Nevielle Panthaky, the chain's culinary chief.

After IHOP revealed the meaning behind its name change to IHOb on Monday, Wendy's went after the former pancake house on Twitter. Or going into a Noodles and Company and ordering a burg.ok, you get the point.

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Still, many fans of the establishment weren't pleased with the new focus.

Some people felt that maybe it'd try and get fancy and go with "brunch", which also makes sense.

The wait is nearly over! - today, we find out what the mysterious "B" is all about in Ihop's name change.

And though a juicy cheeseburger may still be top of mind when you think of Wendy's, the company's social media chops have caught the attention of many a Twitter user.

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People are getting a real kick out of IHOP's re-brand!

At least one observer, however, found the name change an impressive bit of marketing.

While restaurant goers on Twitter definitely had feelings.and a lot of jokes about IHOB's new name, the eatery assured fans pancakes would remain on the menu.

IHOP's line of burgers, in comparison, is pretty standard fare.

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Chief Marketing Officer Brad Haley told USA Today the restaurant has always sold burgers. The name change is temporary.

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