To refer to it by its full name, that's the "Sonoma-Marin Fair World's Ugliest Dog Contest".
The pooch's owner Megan Brainard, from Anoka, Minnesota, will receive $1,500 (£1,100) following the victory in Petaluma, California. The bulldog and her owner, Megan Brainard, couldn't be happier. Palms are sweaty, eye movement is rapid, and the stakes are high as judges deliberate on which contestant takes home the crown of "World's Ugliest Dog". Here's what our winning pup's profile had to say about her life before World's Ugliest Dog stardom.
The event, at the Sonoma-Marin Fairgrounds, north of San Francisco, helps organisers publicise that many pets are available for adoption.
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Last year's victor was a 57-kilogram gentle giant named Martha - a Neopolitan mastiff with gas and a droopy face. She was almost blind from neglect when she was rescued in Sonoma County, California.
As well as Zsa Zsa, this year's competitors included a blackhead-covered Chinese-crested dachshund mutt and a bulldog bitser with excess wrinkly skin.
The contest is in its 30th year.
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While older and smaller dogs have traditionally been the best performers, this year's World's Ugliest Dog prize went to a three-year-old, 125-pound (57-kilos) Neapolitan Mastiff named Martha.
According to reports, the dogs are judged on more than just good-looks, with audience reaction, first impression and unusual attributes all being taken into consideration.
Dogs with hairless bodies and lolling tongues will flaunt their imperfections as they compete to win the 2018 World's Ugliest Dog contest in the San Francisco Bay Area. Most dogs have been adopted from shelters and rescue homes.
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