The same week, Walmart announced that two-day shipping would be free for Marketplace items. Even though over half of all United States households now have Prime memberships, Amazon would undoubtedly like to convert even more consumers to paid subscribers.
The guaranteed time of delivery is between 5-8 days of the time it's shipped. Amazon is making more than three million items eligible for same-day delivery for the holidays. The company expects sales for the fourth quarter to be between $66.5 billion and $72.5 billion. There's a feature called AR View, for example - a new augmented reality feature in the Amazon app that allows customers to view products in situ before they purchase.
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The announcement is "yet another example of the steps retail "heavyweights" such as Amazon, Walmart, Target, etc. will take to continue to expand market share, and they will use every weapon in their arsenal to accomplish this", said Charlie O'Shea, Moody's lead retail analyst, in a statement from the research firm. Both Target and Best Buy are offering similar promotions.
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No change was announced for Prime members, who already get two-day (or faster) shipping at no additional cost and with no minimum order.
Target last month said it would offer free two-day shipping on hundreds of thousands of items, with no minimum order size, from November 1 to December 22 - a move created to keep customers looking to shop online from defecting to rivals like Amazon or Walmart, which both charge for expedited shipping.
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"Amazon's move to give free shipping for all this holiday supports [the] thesis that retailers are catching up on Amazon with supply chain speed, fulfillment and delivery", Konik wrote.